Episode 14: Incense Cedar House Rules

This week, the men are joined by veritable Pencil Royalty: Charles Berolzheimer, or "WoodChuck", CEO of Cal Cedar and Zurückbringer of the Blackwing. We rap about the groovy new Field Notes edition, our beverage and graphite weapons of choice and our Fresh Points. Then we grill Charles about the rebirth of the Blackwing, pencil woods and what would constitute the Ideal Pencil. He gives us his view on the role of social media in the pencil world, and how it launched the online shop that took Pencils.com from an educational resource for teachers and pencil companies alike, to a multi-brand online storefront that launched the Palomino Blackwing.

Show Notes & Links

Tools of the Trade

Our Guest

Charles Berolzheimer CalCedar.comPencils.comBlackwing602.comTimberlines (his blog) Twitter: @pencilscom / @blackwingFacebook: /pencilscom

Your Hosts

Tim WasemThe Writing Arsenal@WritingArsenal

Johnny  GamberPencil Revolution@pencilution

Andy WelfleWoodclinched@awelfle | @woodclinched

The Show

Erasable.us@ErasablePodcastFacebook Community